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This research defines an affective experiential state as an emotional experience of pleasure or displeasure resulting from Ant Forest’s utilization. Literature instructed that emotional stimuli play a significant function in evoking and arousing emotional experiences (Eroglu et al., 2003;Kawaf et al., 2012). Among them, the S-O-R model is more extensively applied to advertising, as it might possibly predict customers’ behaviors by combining it with exterior stimulus variables (e.g., cognitive and perceived service quality) .
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Finally, fashion consumers also are inclined to demand to shortly discover the product they need. An straightforward and efficient filter system also contributes to an online Fashion & Online Shop shops interface. Over 98% of fashion buyers additionally said the importance of reviews.
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